Eli Pariser takes the approach that these "gatekeepers" and their "relevant" deciding
                                    algorithms are benign, and just needs some exhortation to adopt good ethics.
My view
                                    is quite different.  
I'm convinced the Bible is right, evil is very very
                                    real, and there are very powerful, evil, people plotting and planning evil against God and his people. 
I repeat, below, material from my page President Woodrow Wilson's Words Intrigue Me.
US President Woodrow Wilson said:
“Since
                                    I entered politics, I have chiefly had men's views confided to me privately. 
Some of the biggest
                                    men in the U.S., in the field of commerce and manufacturing, are afraid of something.
They know that there is a power somewhere, so organized, so subtle, so watchful,
                                    so interlocked, so complete, so pervasive,
that they had better not speak above their breath when
                                    they speak in condemnation of it." -- Woodrow Wilson -- 1913.
I am sure President Wilson
                                    was not wildly throwing words around.  He meant every word in its fullest sense.
I'm
                                    not a sports fan but we all know beating a strong opponent is big deal, as opposed to a weak opponent.
God allows himself an immensely powerful opponent in the person of the Devil or Satan.
This
                                    POWERFUL opponent allows God to demonstrate his mighty power.
Edgar Hoover was FBI
                                    director for half a century -- 50 years -- he would know what is really going on in the world.
Former FBI Director J. Edgar Hoover said:
"The individual is handicapped by coming face to face with a conspiracy so monstrous he cannot believe it exists."
                                    -- J. Edgar Hoover.
The constant drumbeat of deception from the media
                                    is that it's one political party vs. the other, Conservatives vs. Liberals, or that these are just business and economic
                                    cycles.  
NOT TRUE!. - Wilson and Hoover saw what was really going on, but maybe not fully
                                    so.
But, Psalm 2 would give the authoritative statement in this regard.
Psalm 2
 1Why do the heathen rage, and the people imagine a vain
                                    thing?
 2The kings of the earth set themselves, and the rulers take counsel together, against
                                    the LORD, and against his anointed, saying,
 3Let us break their bands asunder, and cast
                                    away their cords from us.
 4He that sitteth in the heavens shall laugh: the LORD shall have
                                    them in derision.
 5Then shall he speak unto them in his wrath, and vex them in his sore
                                    displeasure.
 6Yet have I set my king upon my holy hill of Zion.
 7I
                                    will declare the decree: the LORD hath said unto me, Thou art my Son; this day have I begotten thee.
 8Ask
                                    of me, and I shall give thee the heathen for thine inheritance, and the uttermost parts of the earth for thy possession.
 9Thou shalt break them with a rod of iron; thou shalt dash them in pieces like a potter's vessel.
 10Be wise now therefore, O ye kings: be instructed, ye judges of the earth.
 11Serve
                                    the LORD with fear, and rejoice with trembling.
 12Kiss the Son, lest he be angry, and ye
                                    perish from the way, when his wrath is kindled but a little. Blessed are all they that put their trust in him.
Psalm 2 is the ultimate truth in this matter.
It shows that both human and demonic
                                    entities are allied against God and trying to overthrow him.
This would certainly be
                                    the ultimate sense of Hoover's words -- "A conspiracy so monstrous one cannot believe it exits."
The "kings of the Earth" and their demon handlers,"the rulers," are conspired together to cast
                                    off God's rule, and to reject God's anointed, who is Jesus Christ.
This gives complete reason
                                    to take Wilson's word in the truest, broadest, sense.
THIS WOULD BE THE REAL
                                    REASON I THINK THIS ALGORITHMIC "PERSONALIZATION" OF INTERNET RESULTS IS THE WORK OF NONE OTHER THAN THESE
                                    KINGS AND RULERS IN PSALM 2.
IT ALSO MEANS THAT THINGS ARE SPEEDING ALONG TOWARD
                                    THEIR GOAL OF TOTAL WORLD DOMINATION.
THIS ALSO MEANS THAT THE SECOND COMING OF
                                    JESUS CHRIST IS NEAR!